Located in Beirut's French Quarter, this concept store was looking for a visual identity that reflects its roots in local culture and the reliance on seasonal organic ingredients it uses to produce its dishes, drinks, and products — combining artisan craftsmanship with local botanical knowledge. The concept store, which combines a bar, restaurant, café, and shop in one space, aims to facilitate authentic culinary experiences and intercultural exchange between people while respecting local traditions and seasonal botanical conditions.
Concept
Logo variant adapting to
the changing of seasons
the changing of seasons
(rejected)
Change with the seasons
In order to link the brand identity directly to the ever-changing environmental conditions, I developed an adaptable icon system that reflects the availability of botanical ingredients throughout the year and can incorporate corresponding natural phenomena such as weather conditions or moon phases. The icons consist of a permanent frame element combined with a simple, hand-drawn illustration that makes it easy to create new versions while maintaining a consistent, recognizable corporate design.
In order to link the brand identity directly to the ever-changing environmental conditions, I developed an adaptable icon system that reflects the availability of botanical ingredients throughout the year and can incorporate corresponding natural phenomena such as weather conditions or moon phases. The icons consist of a permanent frame element combined with a simple, hand-drawn illustration that makes it easy to create new versions while maintaining a consistent, recognizable corporate design.
